What is ROR?
ROR is a simple format for describing your website in a generic fashion, so that search engines and other web applications can find and discover information more easily. By default ROR information is stored in a ROR file called ror.xml placed in your website's main directory (the location and name of the file can also be documented with a link tag in your main page).
ROR is a bit like a business card for your website. And that card can contain as much information as you want about your website (contact, address, feeds, articles, products, discounts, images, events, etc). You can even provide reviews of other websites.
With ROR you are in control of your data; it lives on YOUR website. You no longer need to worry about re-submitting information each time something changes on your website (new information, new products or prices changes, contact or address change, etc). You no longer need to keep track of where to submit that information to and in what format.
You can also think of ROR as a master-feed with all your website data and metadata in it, organized in a tree-like structure. Shopping search engines focus on your product section, news search engines focus on your news feed section, etc, local search engines grab your contact section, and general search engines read everything including your sitemap section. And if you have a large website you can generate your ROR file from your website database on a regular basis.
Here are just a few examples of how ROR can be used:
- feed (flat or categorized)
- content aggregator
- product catalog
- directory (articles, files, songs, businesses, people, etc)
- website description (for search engines, etc)
- sitemap or menu description
- content management system (CMS)
- hierarchical or web structures